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You see, increasing the amount of visitors to your website requires a high-ranking placement in the search results page. That is, your site should appear on the first page of Google, Bing or Yahoo, whenever users search for a term or keywords related to your website, company, or products or services.

Say you're selling precious jewelry. If someone wants to buy precious jewelry, and type the exact term on a search engine, your website should be one of the top sites that will show in search results. If you are on the top spot, there is a 100% chance that a user will click the link to your website. That's 1 traffic right there.

Sounds simple, right? In application, however, SEO is a complicated beast, with processes that are better left to a branding agency specializing in optimization. It requires several features and factors that dictate the success of an online marketing campaign. You also need to develop a strategy that will satisfy Google's rules and algorithms. Get SEO right, and you'll get more than the traffic that you need.
How to find the best keywords to use

One of the foundations of SEO is keywords, terms and phrases used by users to search for your business online. This means it has to match your company, its various features, products and services. Think back to the precious jewelry example.

By now, you're probably thinking about the kind of keywords related to your website, and you could be on the right track or not. Because after you list down the keywords you have in mind, you also need to categorize them according to competitive and noncompetitive. But let's not go there just yet. Let's start with the basics.

• Use keyword suggestion tools

• Select keywords with multiple search intent

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